MEDIA DISTRIBUTION
GROUP MEMBERS:
ASIF LAKHANI
UMAR FAROOQUI
AHMED AMEEN
HAMMAD SHUIAB
HANI ATHER
HOW DISTRIBUTION TAKES PLACE?
- Channels
- Satellites
- Cable Operators
- Public
DISTRIBUTION IN CINEMAS:
Distribution for movies in Pakistan is not a significant contributor to the distribution of media in Pakistan. It is basically a trade where the distributors buy a movie and sell it to the cinemas--now only about 160 left functional according to express tribune.
Distribution in Pakistan for local films : very less distribution involved. Movie maker comes to cinema houses and asks for the movie to be played. very direct.
major distribution involved for films that go abroad.e.g. khuda k liye.same goes for distributors in Pakistan for Hollywood movies.
cinema earns the ticket revenue. Gives a certain percentage to the distributors e.g. 50 % for first week,40 % percent for 2nd week etc.out of that revenue that distributors receive certain percentage goes to the movie production house in Hollywood. So Pakistan is an extremely small market for Hollywood production houses. this is one of the reasons why foreign movies get ignored for Pakistan ,and is the reason behind the late release dates of movies--the dates are not in synchrony with world premiere dates).
Government with the least of interference with the industry in the form of regulations or taxes because it wants the industry to grow.65% excise duty cinemas in Lahore also uplifted.
more on this in the video.link given at the end of the page.
Distribution in Pakistan for local films : very less distribution involved. Movie maker comes to cinema houses and asks for the movie to be played. very direct.
major distribution involved for films that go abroad.e.g. khuda k liye.same goes for distributors in Pakistan for Hollywood movies.
cinema earns the ticket revenue. Gives a certain percentage to the distributors e.g. 50 % for first week,40 % percent for 2nd week etc.out of that revenue that distributors receive certain percentage goes to the movie production house in Hollywood. So Pakistan is an extremely small market for Hollywood production houses. this is one of the reasons why foreign movies get ignored for Pakistan ,and is the reason behind the late release dates of movies--the dates are not in synchrony with world premiere dates).
Government with the least of interference with the industry in the form of regulations or taxes because it wants the industry to grow.65% excise duty cinemas in Lahore also uplifted.
more on this in the video.link given at the end of the page.
ROLE OF SATELLITES IN DISTRIBUTION(CAPACITY PROVIDERS):
The role of satellites in distribution is as follows:
1. Satellites receives signal from channels and transmits them at a certain frequency to cable operators.
2. Dsng vans transmits signals to the satellite, which is directly transferred to the cable operators.
3. In future satellites have a role to provide DTH services in Pakistan.
WORLDCALL TELECOM(CABLE OPERATORS):
Worldcall started in 1996 and was taken over by OMAN TELECOM COMPANY in 2008. Late Ex-Governer Punjab Salman Taseer was one of the major shareholders.
NETWORK:
KARACHI AND LAHORE.
MAIN AREAS:
1. WORLDCALL BROADBAND
2. WORLDCALL CA TV
3. WORLDCALL WIRELESS INTERNET
4. WIRELESS PHONES
5. LONG DISTANCE INTERNATIONAL CALLS.
WHY WORLDCALL?
· Conversion from analog to digital channels.
· Use of fiber optic cables.
· Average 80-90 channels.
· Registered with PEMRA and PTA.
· 5 In-house channels.
· Quality
· Special focus on what user wants.
ROLE OF PEMRA:
· License fees.
· They keep on dictating.
· Regional channel compulsion.
· Sets general channel preferences.
· Restrictions of movie rights.
· Open for good business ideas,
· Believes in mutual benefit.
COMPETITION:
· PTCL-INTERNET.
· WATEEN TELECOM.
· SOME CABLE OPERATORS
PROBLEMS:
• PEMRA.
• Law & order.
• Political instability.
• Economic meltdown.
• Lack of investment.
• Area restrictions.
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